To relaunch the Bonafont brand on its new campaign we decided to start from three strong ideas; It had to be Powerful, energetic and dynamic.
With a clear message that recognizes the life of any Mexican woman this campaign aims to empower them to move forward.
CLIENT, PRODUCT & ROLL
Client: Danone MX
Product: Bonafont Natural
Role: Art Director; Creating and conceptualizing the TV campaign from the beginning, driving the execution of the project from the visualization of the stylistic look and graphic design to the editing, color correction and post production. Involved in all the processes to maintain the concept and brand essence.
Director: Albert Uria & Hans Emanuel
DP: Román Martinez de Brujo
Production Company: Garage Films
Shooting: 3 Days / Mexico DF & Riviera Maya